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There is nothing nicer than getting a creative gift, especially when it is something you have always wanted. But what if you were only encouraged to pursue a certain creative pursuit because of your gender? I recently saw a Christmas gift catalog from a well-known supermarket chain that did exactly that. It advertised a ukulele under the heading “gifts for him”. Was this saying that only males have the will or the time to play the ukulele, while females are engrossed in using some kitchen appliance or other “suitable” item chosen from the same catalog?

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